The Need for Extraordinary

Originally, I titled this “How to be a Great Writer.” But after writing it, I realized this same concept applies to anything in life.

All you have to do to become a better writer is just start. All you have to do to get better at anything in life is just start. Practice. Practice makes progress.

I think the hardest part about writing is finding something which can resonate with your audience. I want to write about what “I” want to write about. But then if the reader finds no value in it, or doesn’t understand it, or simply can’t relate, what good is the work? And this same concept can be applied to starting a business.

That’s one way to look at it.

The other way is based on the fact that by writing on topics which resonate with you and in a manner which the writer enjoys, the audience which also appreciates these topics will eventually come across it and share your work so it can reach more people. To apply this to starting a business, if you follow that idea which really excites you, that will help you stay motivated to keep at it. Do what you want to do. If you find value in it, chances are that out of the 7 billion people in this world, other people will find value in it too.

So, which is the better route to take? Honestly, I would rather write about/create something I enjoy and let the audience naturally occur. I write because I like it and I write because I want to share messages. If someone reads it and finds it beneficial, great. If not, I will keep writing anyway.

Regardless, traffic will come. It’s about how long are you willing to invest. How quickly and what type of expectations do you want to see on return?

Those who are looking to create can’t get discouraged on timing. Just keep doing. By nature, you will fail and fail again until you succeed.

Artists/entrepreneurs/businesses often misguide themselves to create something which they don’t feel compelled to create, something different than their original idea. Sure, you can try to mold your work to cater to the masses a little more. But don’t sacrifice too much originality just for that instant gratification return of traffic and become a sell out.

You create the brand, and the audience will come to you. And by religiously working at it, it will evolve. So, stay true.

Stay curious, stay creative, stay hungry.


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